The Selling of a Procedure

*in progress *editing


Heart operation proves safe and effective, study suggests

“These are numbers we can hang our hats on and will help us when we discuss options using this procedure rather than drug therapy,” said the study’s lead author, Dr. Hugh Calkins of Johns Hopkins Hospital in Baltimore.



Global Electrophysiology Mapping and Ablation Devices Market to Reach $2.0 Billion by 2017, According to a New Report by Global Industry Analysts, Inc.

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Science Daily

Heat Energy Used to Fix Odd Heart Beat


Chicago Sun Times:

To Your Health: Heart’s electrical system  By Dr. Andy Lin February 1, 2012 7:04AM

“Finally, catheter ablation… is is highly effective, very safe and in some cases offers a cure not possible with medications.”


Atrial Fibrillation

Catheter Ablation of Atrial Fibrillation Also Helps Kidneys


Mom touts new treatment that fixes irregular heart

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Chicago Sunt Times: Ablation gets heartbeat back in rhythm

From Submitted Reports July 19, 2011 5:26PM For Ragusa, atrial fibrillation ablation was the solution he’d been looking for. The procedure “cured” his problem, which meant no more powerful medications with risky side effects.


Akron Children’s Hospital to Demonstrate Heart Procedure via Live Webcast; See firsthand how cardiac ablations cure rapid heart rhythms by visiting Akron Children’s “virtual OR” By Akron Children’s Hospital

Published: Tuesday, Jul. 12, 2011 – 2:08 pm

AKRON, Ohio, July 12, 2011 — /PRNewswire/ — Many children and teens suffering from tachycardia, or rapid heart rate, have relied on medication to regulate their heart rhythms and control symptoms such as fatigue, dizziness and fainting spells. However, doctors at the Akron Children’s Hospital Arrhythmia Center have made great strides in curing tachycardia with minimally invasive procedures.

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Their skills will be on display during a one-hour webcast that will be available beginning Thursday, July 14, at 6 p.m. (Eastern). The webcast will include footage from a cryoablation procedure, as well as interviews with Arrhythmia Center Director John Clark, MD, Associate Director Grace Smith, MD, and the patient and family.

During the cryoablation procedure, electrode catheters – long, slender, flexible wires – are threaded into the heart to map or locate the precise area of the heart causing the irregular rhythm. Once identified, the surgeon destroys the abnormal heart tissue by freezing it off with nitrous oxide. In other cases, radiofrequency ablation is used to burn the affected area.

Drs. Clark and Smith recommend cryoablations as the primary therapy for children age 5 and older with rapid heart rates. Approved by the FDA in 2003, Akron Children’s was the first pediatric hospital in Ohio to offer cryoablation, which cures 90 to 95 percent of patients.

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Missouri Baptist Medical Center Adds New Arrhythmia Center

 ST. LOUIS, June 1, 2011 /PRNewswire/ — Missouri Baptist Medical Center today opened a new Arrhythmia Center, within its regionally acclaimed Heart Center, to meet the needs of an increasing population of patients suffering from abnormal heart rhythms.  An arrhythmia is an irregular heartbeat that can affect both the young and elderly, and may lead to stroke, heart failure, and sudden cardiac arrest.  Atrial fibrillation (Afib) is the most common arrhythmia and affects over 2.2 million Americans.


“It can CURE Afib…” Dr. James Irwin, St. Joseph’s Hospital Tampa, FL January 2011


New treatment means heart disorder no longer a problem for Utah hiker: Health » Nasir Marrouche pioneers new cure for atrial fibrillation.  BY MICHAEL C. LEWIS The Salt Lake Tribune First published Jun 22 2011 04:01PM


“AFib Ablation Works for Endurance Athletes” Medpage today 4/16/2011


“The standard of care is to do ablation…”

Tulsa World Weekend 4/16/2011 

SI (Staten Island) 3/07/2011

Back to a normal beat: A new procedure freezes the source of intermittent and irregular heart rhythms

“In four minutes, the catheter created a scar around the pulmonary vein, which was a source of erratic electrical signals causing Ms. Quinn’s irregular heartbeat…”


Rapid City Journal 3/6/2011:

After atrial fibrillation, woman gets rhythm back

“This can be literally cured… The success rate for the procedure is 90 percent”


Chicago Trib 2/21/2011

Dynamic Field of Cardiac Electrophysiology Improving Cardiac Outcomes

In an ablation procedure, a thin catheter is inserted through a vein or artery to a highly targeted section of the heart muscle and a burst of energy is used to destroy a precise area of tissue causing the abnormal electrical signal or arrhythmia. The success rate in these procedures is now close to 100 percent in terms of curing most common arrhythmias, adds Dr. Nazari.


#MedDevice: Selling “through” physicians?

Written by Joe Hage

MedDevice: How to Influence Physician Referrals

<script src=””></script><noscript>%5B<a href=”; target=”blank”>View the story “Influencing Physician Referrals” on Storify]</a></noscript>

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